MEMPHIS – Buying or selling a home has just gotten easier with the introduction of the revised and reformatted “Mid-South Residential Review” TV show on Saturdays at 11:30 a.m. on WLMT-UPN 30.

Home Concepts, a local home design center, purchased the TV show to provide a larger and more cost-effective venue for homebuyers and sellers. Phil Chamberlain, the managing partner for Home Concepts, had the vision of making the show a valuable tool for a broader audience of consumers. After buying the four-year-old show, changes were made in the format to make it viewer-savvy with more conversation and in-depth focus on home details.

The show’s new host is Jessica Chamberlain who is also the marketing manager of Home Concepts, and the producer is Trina Getske. About 50 homes are featured on the show every week with more than 100 homes presented on the show’s Web site. TV and the Internet have become two of the strongest and most widely used avenues for real estate sales, says Chamberlain, and the show serves as a way to complement the total marketing package. “We thought that we could create a better show and personalize it so that people would sit down and watch from the comfort of their home,” explains Getske.

The overall mission of the show is to promote awareness of residential homes for sale in the Greater Memphis area. Viewers include homebuyers and sellers or people just shopping for ideas. Getske envisions a typical viewer as someone who has limited time to house hunt and many diverse needs. Advertisers are Chamberlain & McCreery, Inc., Curtis Carpet Company, Custom Fence Company of Collierville, McWaters & Associates Realtors, Oxford Company and RE/MAX at Mallard Creek. The 30-second ads run during the program with a credit at the end of the program and coverage on the show’s Web site at www.msresidentialreview.com. The site is updated every week with information on new homes that are featured on that week’s show.

Home Concepts offers one stop shopping for all the products needed to build or remodel a home. A professional interior decorator is on call to assist with the custom selection. Home Concepts is a division of Chamberlain & McCreery, the fourth largest residential builder in Memphis. In addition, the company constructs about $25 million in commercial real estate property each year. Home Concepts center is located at 8195 Dexter Road in Cordova.

For more information about “Mid-South Residential Review,”call (901) 508-2789. If sporting events are aired, the show moves from 11:30 a.m. to 10:30 a.m. Check local listings.